The aim of the campaign is to encourage visitors and residents to visit neighbourhoods outside the city centre. The hustle and bustle typical of the city centre and the growth of high-quality restaurants and businesses in other neighbourhoods served as the catalyst for the campaign. Through the campaign, Amsterdam Marketing guides the visitor through a selection of 11 neighbourhoods to showcase the diversity of Amsterdam and the characteristics of different locations throughout the city.

Want to learn more about the different neighbourhoods and the city’s hidden treasures?

Please have a look on our neighbourhood pages or check out the Neighbourhood Guide.