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G-DRAGON

South Korean singer, model and producer G-DRAGON is at the centre of his country's K-Pop epidemic. Now a pandemic, the genre has picked up steam across the world. Known for his bombastic dress sense and unrelenting charisma, the artist is one of Korea's highest-paid celebrities by endorsers, with an asking price of $1–1.5 million USD per endorsement. Find him at Amsterdam's Ziggo Dome on 26 September 2017.