On Friday, 29 August 2009, Mayor Job Cohen opened the Gay Tourist Information Center (GAYtic) at Spuistraat 44 in Amsterdam. An official tourist agency specializing in Amsterdam gay tourist information, GAYtic is the first and only such organisation in the world.
GAYtic meets the needs of many tourists seeking a one-stop-shop for information on Amsterdam's gay hotels, bars, events, tours and more. Visitors can order a personalised GAYtic Information Kit on the GAYtic website as well as Amsterdam's city discount pass, the I amsterdam Card.
Amsterdam is regarded as an ideal gay travel destination. Although open-minded, some unfortunate instances of intolerance do occur from time to time. In cooperation with Amsterdam's Roze in het Blauw (Pink in Blue) -- a network that represents the interests of gay, lesbian, bisexual and transgender people within and outside the police -- GAYtic also supports gay travellers in need of support or help.
Amsterdam Tourism & Convention Board, August 2009.