Indeep ‘N’ Dance is in the Rozengracht and is a record shop, fashion boutique and studio all in one. In the back room, the owner plays house music while, in the front of the shop, one can buy T-shirts with original prints designed by the company. Most are retro images varying from an Atari logo to an image of headphones or of an old skool ghettoblaster. Indeep ‘N’ Dance also has a huge collection of records available for deejays and fans.