The Fashion Museum is housed in the Wyndham Apollo Hotel in Amsterdam, the capital of The Netherlands and the center of the Dutch fashion industry. Nederland Positief / The Netherlands Positive Foundation is founder of the Fashion Museum | Nederlands Modemuseum and is now open seven days a week to showcase fashion designers from many countries. Each year the museum will organize a Fashion Museum Week (FMW) and the famous show of the Dutch Model Awards.
Addy van den Krommenacker officially opened the Fashion Museum. Phia Baruch, editor of the Couturekrant and founding member of the Dutch association of fashion journalists, is an advisor to the museum.