In a 425 square metre space in the Rozengracht is a real life style concept. At 10 Feet they not only sell clothes of this same Amsterdam brand name but also Scandinavian furniture, unusual books and, at the back of this former discotheque, there is an organic food corner. Practically everything one sees here is for sale including the salt cellars. The clothing is trendy and edgy with loads of bright colours and prints and always with a twist. Trying things on here is fun in itself in the gigantic changing rooms!