Being a guest city provides Amsterdam with the opportunity to present Dutch Design in China on a grand scale. Marcel Wanders has been asked to be the figurehead of Amsterdam and Dutch Design. The 2013 edition of the Beijing Design Week will take place at various locations in the Chinese capital from 26 September until 3 October.
In the role of guest city, Amsterdam and Dutch designers will be offered a grand stage during Beijing Design Week. One of the objectives of the Dutch Pavilion that will be realised by the Netherlands during the Beijing Design Week is to facilitate matchmaking for creative companies. In the coming months, it will be determined how the programme of Amsterdam as guest city will take shape. An advisory committee has been established to oversee this, which includes Victor van der Chijs (chairman), Martijn Sanders, Jos Houweling, Marleen Stikker and Guus Beumer.
Beijing Design Week
Beijing Design Week is an annual event which focuses on design. During the international fair, exhibitions, debates and other activities will take place at various locations in Beijing. Illustrating the international outlook of Beijing Design Week, and aiming to enhance cultural exchange and a creative dialogue between China’s capital and other international cities, the guest city programme invites a different design capital every year to take an honorary guest role for the festival in Beijing. The first large-scale edition took place in 2011. The guest cities of the previous editions of the Beijing Design Week were Milan and London. This year, Beijing Design Week chose Amsterdam to be guest city, thanks in part to the participation of the DDFA (Dutch Design Fashion Architecture) at earlier editions.
Beijing and Amsterdam
In the context of Amsterdam's international policy, friendly relations have existed between Amsterdam and Beijing since 1985. China is an important country for Amsterdam for the acquisition of companies, and both cities collaborate in the field of port activities, waste processing, water management and in the conservation of monuments and historic buildings. Art, culture and the creative industries are also part of this collaboration. In 2011, for example, the exhibition Van Gogh and the Amsterdam Impressionists took place in the Capital Museum in Beijing. This exhibition was organised by the Rijksmuseum around the self-portrait of Vincent van Gogh from 1887, which is in the Rijksmuseum's possession.