Statistical data made appealing

The aim of the project was to make use of statistical data in a way that appeals to Amsterdam Marketing's clientele. Olivier Ponti, Manager Research, explains: “Our main goal was to simplify the communication of complex data and present them in an attractive method to make them easily understandable for our audience. In order to achieve this goal, we used the mix of the concepts storytelling and infographics.”

The ICCA Best Marketing Award

The ICCA Best Marketing Award, established in 1997, recognises excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full-scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector. The winner of the Best Marketing Award will be announced during the 53rd ICCA Congress, which is taking place from 1 to 5 November in Antalya, Turkey.

About ICCA

ICCA is the global leader in the international association meetings sector, representing the main specialists in organising, transporting and accommodating international meetings and events. The association comprises almost 1,000 member companies and organisations in over 90 countries worldwide. ICCA specialises in the international association meetings sector, offering data, communication channels and business development opportunities. Key Figures, Amsterdam as a convention destination 2014 is available to read here; click here to watch the presentation.