Bring the flagship event Capital On Stage to Amsterdam, as part of a drive to attract startups and venture capitalists to the city. Link the event to the Open Capital Door, a special two-day event in Amsterdam that sees venture capital firms throw open their doors to startups, accelerators and fund managers.
Capital On Stage enables founders of startups to meet a range of venture capitalists in person. Two hundred startup founders and 20 investors are invited to each conference, offering participants ample opportunity to speak face-to-face with a broad cross-section of valuable contacts (replacing the necessity of expensive road trips for time-consuming individual meetings with investors). The event is invitation only; founders are offered a reduced rate. The founder of Capital on Stage is Dutch, and we could call on his commitment to the cause to organise a special edition of the event.
Capital on Stage uses a fixed format: 20 unique pitch presentations by investors introducing themselves to startups. This gives startups a valuable insight into what venture capitalists are really looking for (i.e. the focus of their next investment). Each startup also has the opportunity to meet two investors of their choice during ten-minute discussions.
The Capital on Stage event kicks-off the Open Capital Week, during which angels, venture capitalists and institutional investors throw open their doors to startups, accelerators and fund managers.
Increased availability of growth capital.
Relevant performance indicators:
- pi: % international startups choose Amsterdam (of the total that establish operations in Europe). Amsterdam at #1.
- International seed and venture capital is attracted to Amsterdam and becomes part of syndicates and startup funds (pi: available early and mid-stage growth capital).