Rethinking fashion

Plug and Play – Fashion for Good is an accelerator that focusses specifically on circular ideas, sustainability and social and environmental impact in the fashion industry, with the objective of finding, investing in and assisting startups that could speed up a transition to a sustainable apparel industry. It is run by Silicon-Valley-based Plug and Play, one of the world’s leading startup accelerators, in collaboration with the Fashion for Good initiative, which has the C&A Foundation as a founding partner. The Rokin location, Plug and Play’s first facility in the Netherlands, is the newest addition to the accelerator’s 22 locations across the world, which include offices in Berlin and Paris.

The programmes

There will be two 12-week “batches,” or programmes, per year, taking place in central Amsterdam. For each batch, Plug and Play – Fashion for Good accepts 10 startups. The amount of investment ranges from 25,000 to 100,000 US dollars. Furthermore, the programme includes free office space, insight from expert mentors, access to Plug and Play’s corporate network, an option of spending three months in Silicon Valley and a connection to Plug and Play’s venture capital contacts. The first programme is set to launch on 29 March 2017 and run from 10 April to 13 July, with the application period opening on 2 January and closing on 3 March.