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Amsterdam’s business proposition

To help you effectively communicate the benefits of Amsterdam Metropolitan Area for businesses, we have developed a toolkit of helpful resources and materials.

Open Mind Sharp Business

The term‘Open Mind Sharp Business’ expresses the correlation between the mentality and business climate of the Amsterdam region. ‘Open mind’ refers to the region’s diversity, inclusiveness, openness to new ideas and quality of life. ‘Sharp business’ emphasises innovation, entrepreneurial spirit and the ability to do business swiftly.

Why invest in Amsterdam

There are so many reasons to invest in Amsterdam, but we find that our business proposition can be broken down into four key areas:


Often referred to as the Gateway to Europe, the Amsterdam Metropolitan Area is incredibly well connected by land, water and air, gaining you full access to a vast European market. But the city is connected in other ways too: digitally, as a thriving tech hub and home to the largest data transport hub in the world, the Amsterdam Internet Exchange (AMS-IX); and socially - thanks to the city’s compact size, open-minded attitude and 'Triple Helix' structure that fosters interaction and collaboration between businesses, knowledge institutions and government at every level. And with a multi-lingual population (of which more than 90% speak English), it's easy to connect and work with almost everybody.

Business ecosystem

The Amsterdam Metropolitan Area is a hotbed of business opportunities. From startups to scaleups and global corporations, Amsterdam’s business community is connected and cooperative at all levels – fuelled by a readily available skilled, multilingual workforce. Throughout the city, fresh and disruptive ideas are encouraged, nurtured and then scaled into real international businesses. Encouraging this growth, the city is home to an impressive ecosystem of accelerators, incubators, and high-ranking knowledge institutions: indeed, the region is making its name as a scientific and knowledge leader thanks to creative and strategic collaborations in fields ranging from health and horticulture to Big Data and nanotechnology.


Amsterdam’s village-like charm is combined with the cosmopolitan vibe and exciting cultural life of a European capital, enhanced by the city's multicultural population of no less than 180 different nationalities.  Everywhere within the city is easily reachable by a short cycle ride, while its relatively small size means that you don't have to travel far to reach the countryside, coast and other hubs. The Netherlands' political stability means that it an attractive option for both individuals and investors, while Amsterdam’s famous open-mindedness permeates every aspect of life here, making for a supportive community where freedom of speech is upheld and ideas can be discussed and tested in an open and inclusive environment. 

Value for money

Amsterdam is considerably more competitive than other cities when it comes to costs for office space, labour, utility & transportation, and effective corporate tax rates. KPMG’s Competitive Alternatives 2016 report ranks the Netherlands as Europe's most cost competitive market for business. 

Amsterdam business marketing toolkit

To help you tell the story of the Amsterdam Metropolitan Area, we have developed a PDF presentation. This presentation may be used to present the Amsterdam Metropolitan Area's business proposition. You can also find portraits here of management executives from international and Dutch companies, start-up founders, government officials and renowned research institutions in the Amsterdam Metropolitan Area. Furthermore you can find worldwide publications where the Amsterdam Metropolitan Area shines such as in Forbes Magazine or The Financial Times. If you have any further needs, questions or suggestions, please contact us at [email protected].

Download the Financial Sector fact sheet (PDF)



Amsterdam rankings

See an overview of international reports and surveys ranking Amsterdam against other cities in terms of international talent, business locations, qual...

Toolkit: Testimonials

Part of the Amsterdam business marketing toolkit "Open Mind Sharp Business". A list of testimonials, quotes and portraits of influential business peop...

AMS business magazine

AMS is a magazine for entrepreneurs, businesses, researchers and professionals interested or invested in the Amsterdam Metropolitan Area. With facts, ...

The team

amsterdam inbusiness is the official foreign investment agency of the Amsterdam Metropolitan Area (Amsterdam, Amstelveen, Almere, Haarlemmermeer). For...