Stradivarius: Amsterdam’s New Luxury Hotel
With a prime location in a re-built landmark building in Amsterdam's museum district, work began in September on what will be the Amsterdam Metropolitan Area’s most expensive hotel ever built: Stradivarius.
Huge, undisclosed cost
Defying both the global economic crisis and pressure in the hospitality industry, the rebuilding work alone of this designated monument will cost 30 million euros.
Total project cost, including the purchase of the building, additional new-build and interior décor, has not been divulged.
New use for Amsterdam’s old conservatory
With the working title of Stradivarius, the development is taking place in the former music conservatory on Amsterdam’s chic Van Baerlestraat, opposite the Stedelijk Museum and close to the Concertgebouw, the Rijks- and Van Gogh museums.
Israeli finance, Dutch development
The project is being managed by the Dutch developers IQNN and financed by the Israeli Alrov real estate company, which runs a small chain of ultra-luxury hotels.
The Stradivarius is the company’s first foray into Europe, although a building has since been bought in London for a similar project, and locations in Paris and Vienna are being sought.
Track record of luxury
Promising to be cool and modern, the interior design is by Piero Lissoni, known for his ‘total designs’ (full-scale interiors and architecture of offices, showrooms, yachts, private homes).
In recent years Lissoni Associati has designed luxury hotels including the Monaco & Grand Canal in Venice, the Al Porto on Lake Zurich, the Bentley Design Hotel in Istanbul, and the Mitsui Garden Ginza Hotel in Tokyo.
Exclusive fitness club & spa
The 'Stradivarius' will feature 125 rooms in the monumental part of the building. A 20-metre high glass cube is already underway that will house the reception, lifts, entrance lobby and brasserie.
In the basement of the new section being built is coming a spa and the largest and most exclusive fitness club in central Amsterdam.
Crisis? What crisis?
“The crisis has no influence on the rebuilding,” said IQNN’s Martijn Snel. “Work on the project was initiated three years ago and will take another two years. We simply have no time to worry about the crisis.”
Rebuilding is on schedule, said Snel, for a planned opening in early 2011, by which time IQNN believes the crisis in the hotel industry will be over.
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