Second CitizenM Hotel Opens in Amsterdam Zuid
The Dutch hotel group CitizenM opened its second hotel in the Amsterdam Metrpolitan Area. CitizenM Amsterdam City has 215 rooms and is located on the corner of the Beethovenstraat and the Prinses Irenestraat in Amsterdam Zuid (the south of Amsterdam, near the Zuidas).
CitizenM markets itself as an affordable yet luxurious design hotel chain. Its first hotel opened in mid-2008, at Amsterdam Airport Schiphol (also part of the Amsterdam Metropolitan Area), where it is located next to the terminal.
Over the next five years, the hotel company is planning to roll out its innovative concept in the most important cities in Europe.
International awards
A development site has already been acquired in the centre of Glasgow. Negotiations are ongoing on projects in other cities, with a clear focus on London. In addition, CitizenM is also examining the possibilities for the deployment of its concept in other parts of the world, such as Asia and America. Over the past year, the chain has won several international awards, including the Hotel Design of the Year Award in London, the Global Hospitality Award for Best Innovative Concept in Paris, and a ranking (as the only Dutch destination) on the Condé Nast Traveler Hot List 2009.
