Premium creative work in Amsterdam

On 1 March, Smoke & Mirrors – a global visual effects, integrated production and post-production studio – announced they are opening a new office in Amsterdam. This marks the studio’s seventh international office and its first on mainland Europe.

“Establishing our Amsterdam studio is an extremely exciting step for us as part of our ongoing commitment to better mirror the international footprint of our clients,” said Gary Szabo, the company’s Joint Global Managing Director. “Amsterdam in particular has been an ambition of ours for some time, due to the increasing breadth of amazing creative work that is originating in the market,” he said.

Established in London in 1995, Smoke & Mirrors offers production and post-production services for the advertising, film and music industries, including visual effects, shoot supervision, CGI and more. The new Smoke & Mirrors Amsterdam location is based in a renovated canal house in the heart of the city, and the company also has offices in New York, Sao Paulo, Bangkok, Shanghai and Chennai.

Flourishing creative community

Amsterdam’s unique history and small scale make it a breeding ground for creativity, and Smoke & Mirrors will be joining a creative community that is already home to many of the world’s leading talents. The city enjoys flourishing scenes in the fields of advertising, gaming, apps, TV production, fashion and design, and it houses the headquarters for some of the biggest brands in the world, including KLM, Philips and Heineken.

Almost 200,000 people work in the creative and cultural industries in Amsterdam, making it the fourth-largest creative employer in Europe. It is easy for creative companies to set up shop in Amsterdam, with local support offered by the Chamber of Commerce, amsterdam inbusiness, the Amsterdam Economic Board and many other organisations.