Amsterdam's creativity recognised at the Webbys

Since its first edition in 1996, the Webby Awards has been recognising the best of the internet in categories such as websites, apps, mobile, social, advertising and podcasts. Amsterdam’s many creative agencies and organisations have traditionally done well at the Webbys, and their many nominations in the upcoming 2017 awards indicate that this year will be no exception.

Amsterdam agency Q42, for example, has been nominated in the art category for its interactive documentary about the Dutch painter Hieronymus Bosch. The website they designed for Dutch public broadcaster NTR, lets users zoom into Bosch's 15th-century masterpiece The Garden of Earthly Delights to see the tiniest details, which are accompanied by text, music and other sounds.

Another local agency, n=5 (Dutch link), has been nominated for “Helping Heart”, a jacket that features a contactless payment device to let people easily make donations to the homeless; they simply hover their cards over an electronic reader on a jacket, and one euro is deposited electronically.

Amsterdam’s Studio Puckey is a contender in the audio category with Radio Garden, an interactive online globe that lets users listen to stream live radio anywhere in the world; they simply navigate to a given location and zoom in. The service currently offers about 8,000 live radio streams.

There are more than 10,000 entrees to the Webby Awards every year, divided into about 30 different categories. Other Amsterdam agencies nominated this year include DDB &Tribal, JWT Amsterdam, DigitasLBi, 72andSunny, Achtung! TamTam, This Page Amsterdam, and Dawn. The winners will be announced on 25 April, with an awards ceremony to follow in May in New York.

Amsterdam's creative industry

The Amsterdam Metropolitan Area is home to 130 non-Dutch advertising businesses, which together employ almost six-thousand people. Twenty-five of these businesses have chosen to have their headquarters in the Amsterdam region. Amsterdam has long been an international hotspot for creative industries such as advertising, fashion, design and more. Attracting talent from all over the world, it is one of the world’s most multicultural cities and a great place to bring new ideas to life.