New branding office in Amsterdam
The International marketing consultancy Lexicon Branding has opened its first office on mainland Europe, with a new location in Amsterdam. It is the third global office of the California-based firm, which also has an office in London.
Lexicon Branding is a marketing advisory firm founded in 1982, specialising in the development of brand names. The company has worked with clients in the US, Europe, and Asia, for brands such as BlackBerry, Apple’s PowerBook, and Intel’s Pentium.
“Our new office allows us to expand our client service offering, and is a core part of our strategy to develop our European client base,” said David Placek, the founder and president of Lexicon. “Our primary focus will be on creating next generation brands in the technology and consumer categories.” Lexicon’s studio in California will remain responsible for developing all creative solutions.
Amsterdam a branding and advertising hub
Advertising is undoubtedly one of Amsterdam’s strong suits. The city is home to a wide range of renowned agencies of all sizes, from small experimental shops to large international ones, and many of the world’s top creative agencies were founded here. Some, such as Momkai, Code d’Azur, and Minivegas, focus on interactive design, with others working on integrated global campaigns, for example Anomaly, DDB & Tribal, DigitasLBi, and 72andSunny.
It is also easy for agencies to set up shop in Amsterdam. Local support is offered by the Chamber of Commerce, amsterdam inbusiness, the Amsterdam Economic Board, and other networks and initiatives, such as Hubstart (Dutch link). Many new creative hubs have recently sprouted up in and around the city, transforming empty buildings or old industrial terrains into hotspots for media, design, and art, attracting expanding brands and fresh talent in the process.