Serving Europe better via Amsterdam
The Japanese banking group BTMU, which previously stood for Bank of Tokyo-Mitsubishi UFJ (Holland) N.V., has officially changed its name to MUFG Bank (Europe) N.V. The move was made in order to better serve the European market.
This new European subsidiary of this Japan-based financial services group, based in Amsterdam’s busting Zuidas business district, will also house the company’s Brussels branch. The decision to use MUFG in the new name, which stands for Mitsubishi UFJ Financial Group, was a strategic decision to build the company’s brand recognition and presence in the European market, and to better serve its growing European client base.
MUFG is one of the world’s leading financial groups. Its services include corporate, commercial, and retail banking, wealth management, investment banking, capital markets, personal and corporate trusts, and transaction banking.
Japanese companies investing in Amsterdam
With about 350 Japanese companies in the Amsterdam Metropolitan Area, there is a very wide range of Japanese-speaking service providers, such as tax advisors, real estate agents, employment lawyers, specialised medical care, and Japanese schools. Japanese companies that have settled here include Hitachi, Yakult, Casio, Yamaha and Mitsubishi, and the Amsterdam region also has an extensive Japanese expat community.
In addition, the Amsterdam region offers a variety of Japanese cultural events, for example the Cherry Blossom Festival, the J-Dream Cup football tournament, and the Japan Festival.
The Netherlands and Japan have had a special relationship since the 17th century, when the Dutch obtained the exclusive right to trade with Japan through a trading post on Dejima. Today, there are still strong ties with many Japanese companies that do business in the Amsterdam Metropolitan Area.