Getting from Amsterdam to Shanghai now even easier

On 26 June, China Eastern Airlines launched its new service between Amsterdam Airport Schiphol and its home base of Pudong International Airport in Shanghai. There will be four flights per week on this route. The opening ceremony (Dutch link) was attended by many guests, including the Chinese Ambassador Wu Ken, the CEO of KLM Pieter Elbers, and CEO of the Schiphol Group Jos Nijhuis.

China Eastern Airlines has 560 aircraft in its fleet, and carries more than 100 million passengers every year. From Shanghai, China Eastern also offers connections to more than 160 airports in China.

Schiphol and China

With the arrival of China Eastern, there are now 17 non-stop flights per week between Schiphol and Shanghai, and 65 flights a week from Schiphol to China. China Eastern now joins China Southern Airlines, Xiamen Airlines, and SkyTeam partner China Airlines among the companies to offer routes between Schiphol and the Greater China Region. In 2016, KLM flew one million passengers to China, or 1.5 million when its partner airlines are included.

Chinese tourism to the Netherlands increasing

Jos Vranken of the Dutch Board of Tourism and Conventions (NBTC) underlined the importance of Chinese visitors to the Dutch economy. "Last year we had 300,000 visitors from China. They are the fastest-growing group, and will soon be in our top five,” he said (Dutch link). “They visit parts of the Netherlands that others have not yet discovered.”

China Eastern’s chief marketing officer Dong Bo also cited tourism as an important factor in establishing this new route. Chinese tourists, he said, come for the familiar pictures of cheese, windmills and tulips. Ambassador Wu also emphasized the trade relations between the two countries.

KLM’s Pieter Elbers said the cooperation between KLM and China Eastern would likely expand further in the future.