Good work happens in Amsterdam

As if their trophy case weren't already full enough this year, J. Walter Thompson Amsterdam was also crowned Innovation Agency of the Year on 20 October. The announcement was made by the organisers of the Cannes Lions International Festival of Creativity.

“We’re honoured and humbled to receive this distinction,” said Emmanuel Flores Elías, the innovation director at J. Walter Thompson Amsterdam. “It’s a result of a lot of hard work and a long journey. We believe that the agencies that will win are the agencies that truly embrace innovation - not as a buzzword, but as a day-to-day process.”

In June, J. Walter Thompson Amsterdam had already won a host of prizes in Cannes for their project "The Next Rembrandt", made for ING, and now they have won three new Clio awards for the same work.

Reimagining Rembrandt with data

Their ground-breaking Next Rembrandt project taught a computer how to paint like Rembrandt, by analysing all of his paintings in detail. This data was then used to create an entirely new portrait, which was 3D-printed layer by layer, leading to a life-like result that very closely resembles Rembrandt's own textures.

This data-driven work will again be on display during the upcoming 24Festival, an advertising event in Amsterdam that takes place on 1 November in the Concertgebouw. The Next Rembrandt can also be seen in Amsterdam at the Epica Awards ceremony on 17 November. 

Amsterdam has a long history of pioneering when it comes to data-related developments. The Amsterdam Science Park, for example, is a hub for data-driven research, innovation, and entrepreneurship. It is the birthplace of the European Internet, and also houses the AMS-IX, the largest data transport hub in the word. Many developments in artificial intelligence (AI) can be found at Amsterdam Science Park. Examples include the “deep learning” techniques for image recognition being invented.