Home to creative masterminds
In an interview with industry news website The Drum, Sylvain Labs’ founder Alain Sylvain said, “Expanding our footprint into Europe is a crucial step toward servicing our current clients and increasing our offering across rapid growth markets. We chose Amsterdam for its diverse, progressive and undeniably creative culture. It's a city as ripe with ingenuity as it is with opportunity and that's an all-too-rare combination to pass up".
Amsterdam’s magnetic attraction to creative masterminds has not gone unnoticed in the international media. In a recent article, Bloomberg explained why ground-breaking advertising campaigns for clients from all over the world – including big names like Google, Adidas and Ikea – are produced in Amsterdam. One of Amsterdam’s most important assets in attracting the most talented creative professionals is the unrivalled quality of life it offers to its inhabitants.
Blossoming advertising sector
The historic city centre with its UNESCO-listed canal ring is a daily source of inspiration for many creative professionals. Like many other trend-setting agencies, Sylvain Labs has chosen premises on the Keizersgracht, one of Amsterdam’s most famous canals. By opening an office in Amsterdam, Sylvain Labs joins many other creative agencies that have flocked to Amsterdam in recent years. The number of agencies has more than doubled since 2011 and now totals more than 200, employing about 20,000 professionals in the field.