A melting pot of culture, startups, and innovationBrand Social, as the event will be called, is a forum for senior marketers from around the world, and will take place on 5 - 6 November.
Some of the participating brands will include Absolut, Burberry, The Economist, Vice, Virgin Media, Starbucks, Converse, and Sonos. Creative Social has arranged similar events in Berlin, London, New York, Paris, San Francisco, Sao Paolo, Shanghai, and Tokyo.
Shrouded in secrecy
The event's agenda and list of speakers will not be announced until the week before it begins, as this secrecy forms part of the experience.
Brand Social tries to avoid typical industry speakers, looking instead for inspiring speakers who are currently changing existing market norms in their own industry.
On 23 September there will be a special meet-up event that will give more details. Some of the attendees and speakers will be announced, and this will also be a good opportunity for those interested to come along and find out more. Anyone interested in attending or suggesting speakers is encouraged to contact the organizers.