ITV and Talpa
the acquisition of the company established by Dutch media icon John de Mol in a press release, stating that “the acquisition is a further milestone in the company’s strategy of building an international content business that creates and owns entertainment formats and dramas that sell internationally, and significantly strengthens ITV’s position as a leading producer in Europe.” In the acquisition process, ITV will pay €500 million upfront; further payments of up to €600 million can follow, based on Talpa’s performance.
Talpa’s worldwide success
Talpa Media was founded by John de Mol in 2004 and has developed many well-known entertainment shows that are being broadcast around the world. Over the last six years, Talpa has created 75 shows airing in over 180 countries. Perhaps the most famous of them is The Voice, which has become a global entertainment blockbuster since its premiere in the Netherlands in 2010. Other worldwide Talpa hits include game shows I Love My Country, which has been sold to 26 countries, Divided and Battle of the Sexes; Dating in the Dark, aired in 24 countries and Utopia, a social television experiment, which launched last year and has already sold to seven countries including Romania, Turkey and Germany, where it recently aired to become SAT.1’s best format launch since 2009.
Attractive to media production companies
The deal reflects the international appeal of Dutch media production companies. Last year, Warner Bros acquired Amsterdam-based production company Eyeworks. The video streaming service Netflix has recently opened its new European headquarters in Amsterdam and is said to be interested in producing a new television series in the city.