Amsterdam: a global business hub
In the 2014 Global Cities Index by consultancy firm A.T. Kearny, Amsterdam ranks 26th. The Global Cities Index ranks 84 cities from all over the globe according to how globally engaged they are. The global engagement of a city is measured on the basis of five aspects: business activity, human capital, information exchange, cultural experience and political engagement. New York City tops the list. Amsterdam scores very well on both business activity and information exchange. This is illustrated by the many global players in the fields of professional services, covering legal affairs, media, ICT, pensions and tax consultancy present in Amsterdam. Another big plus is the well-developed supply chain industry. All of these factors ensure that the over 2,500 international businesses in the area are served efficiently.
The outstanding score on the information exchange dimension can easily be explained as well. Due to its outstanding digital connections, Amsterdam is rapidly becoming the software and ICT capital of Europe. Here, you can find the largest data transport hub in the world, AMS-IX. Fibre optics transport data in real time to an increasing number of large and small networks, portals and web farms.
It is therefore no surprise that the Netherlands is one of the most 'wired' countries in the world and that 33% of European data centres are located in the Amsterdam Metropolitan Area. Many international companies, such as Google, Facebook, Trion Worlds, Netflix, Akamai, Jive Software, Microsoft, Oracle, SAP, Cisco, Blackboard, Criteo and AppNexus, already profit from the excellent digital infrastructure.