Amsterdam a strategic location for European expansion

The new office will help expand Box's presence in the EMEA (Europe, the Middle East and Africa) region. It will be the company's central hub for the Nordic and Benelux countries, as well as Germany, Austria and Switzerland. As David Quantrell, Box's general manager for the EMEA region said, “Having our regional headquarters in Amsterdam is extremely strategic for us as we expand our presence in Northern Europe,” he said.

Box is a sharing and collaboration platform for cloud-based content. Founded in 2005, the company helps businesses securely access and manage their critical information in the cloud. Box is headquartered in Los Altos, CA, with offices across the United States, Asia, and Europe. In Europe, it now has employees in the UK, France, Germany and Netherlands.

The new office, which officially opened on 15 October, will serve customers throughout the Benelux region in all major industries, including financial services, healthcare, construction, life sciences, media and entertainment, retail, and nonprofit. Box currently has 40 million users and 50,000 organisations, which include Oxfam, AstraZeneca, Endemol Shine Netherlands and Royal HaskoningDHV.

Amsterdam increasingly attractive to tech businesses 

According to David Quantrell, Amsterdam is an increasingly attractive location for tech companies. As he said on the company's blog, "We chose Amsterdam due to the traction we have seen in the area, as well as wanting to get closer to the city’s fast growing tech scene." 

As the home to the largest data transport hub in the world, the Amsterdam Internet Exchange (AMS-IX), Amsterdam has one of the most impressive digital infrastructures in Europe. Digital giants such as Google, Microsoft, Twitter, Facebook, Amazon, Netflix, and Booking.com currently use major Dutch datacentres to provide their services in Europe.