European expansion

The company recently announced the news of its Amsterdam office on its website. In the same statement, Anoto announced that they have hired two new Business Managers for the Benelux: Peter van Oorschot and John Tubbing.

Expanding market share from its new base in Amsterdam should prove to be a beneficial move for Anoto. The Netherlands scores very high in terms of ICT development. In the latest annual ICT development rankings, compiled by the International Telecommunications Union (ITU), the Netherlands was ranked 6th. This list ranks a total of 155 different countries according to their level of ICT access, usage and skills.

Additionally, according to data compiled by the NFIA, the Netherlands is among the top 10 worldwide markets in terms of application software products.

A connected city

The Amsterdam Metropolitan Area is known for its excellent international trade routes that provide international businesses with access to Europe, the Middle East and Africa (EMEA) and beyond. For companies like Anoto, this means that the Amsterdam Area is a perfect base from which to increase market share in the EMEA region.

Digital capital

Digitally, the Amsterdam Area is also very well connected. It is home to the world’s largest internet exchange: AMS-IX (Amsterdam Internet Exchange). Around 475 internet-related companies in the Amsterdam Area benefit from access to a fast, cheap and redundant network via the 70+ carriers that form the core of the AMS-IX.