As TravelDailyNews reports, the event was held by the ICCA, which stands for International Congress and Convention Association. This industry group has about a thousand members from more than 90 countries, and specialises in conferences held by international associations. 

Amsterdam an easy choice

Choosing Amsterdam for a conference like this was an easy choice. “Amsterdam is a truly international city, and has long ranked among the top ten European cities in terms of the number of international conferences it hosts,” said Martin Sirk, the CEO of the ICCA. “Our headquarters are also based in Amsterdam, which means we have plenty of staff on hand.” 
Amsterdam is an ideal conference destination, and hosts many world-class conventions, congresses, and trade fairs every year. The Union of International Associations (UIA) has named the city one of the top ten international convention sites. 

Beurs van Berlage one of many ideal locations

The range of conference locations in Amsterdam is impressive: from a 400-year-old canal-side property to an ultra-modern venue that can host 20,000 guests. For this particular conference, the ICCA chose Amsterdam’s prestigious Beurs van Berlage, the former stock exchange. The Beurs van Berlage “has been growing for years, and has proven itself to be a reliable and experienced partner,” said Martin Sirk. “It makes sense to receive international guests at the heart of the city. That, combined with the capacity and experience of Beurs van Berlage, makes it the ideal location for this conference.” The venue now hosts about 30 multi-day international conferences every year.