Growing a business in the Netherlands

Adyen serves as a middleman for major internet brand names like Facebook, Spotify and Airbnb, enabling them to accept payments in 187 international currencies. Additionally, thanks to its omni-channel platform, Adyen has the ability to process payments made online, in-store or on mobile devices. The company announced the success of its latest round of funding on their website, commenting that they will use this investment to further accelerate growth, continue to expand its strong international presence and fuel global adoption of its platform. Global growth equity investor General Atlantic led this round of funding, with additional participation from Temasek, Index Ventures and Felicis Ventures. The additional funding will allow the company to continue to build innovative tools to help its customers capitalise on the vast omni-channel opportunity.

Impressive technology and talent

According to business newspaper The Wall Street Journal, one of the main reasons behind this sizable investment is the belief that the importance of cross border e-commerce will grow substantially over the coming years. Moreover, investors were impressed with Adyen’s innovative technology and talent. And most compelling, according to The Wall Street Journal, was the fact that Adyen has built its own money transfer channels rather than relying on existing third parties.

Promising startups

Adyen is one of the many Amsterdam-based startups that have secured a sizeable amount of funding from investors in 2014. In November, Amsterdam startup Peerby raised €1.7 million from a group of international investors. Fellow Amsterdam startup Blendle raised $3.8 million in funding.

Hotbed for startups

The news reflects the reputation of Amsterdam as a hotspot for promising startups and talented app developers. Dom Sagolla, one of the co-founders of Twitter, has praised Amsterdam for creating a great culture for app makers. He noted the excellent ecosystem for software development in Amsterdam, mentioning the weekly networking opportunities, great contacts with Silicon Valley, the lifestyle of cycling and the fearlessness of developers here. Many other renowned entrepreneurs have described how the socially progressive attitudes in the Netherlands contribute to Amsterdam’s position as one of Europe’s hottest digital capitals.