The company announced the news in a press statement. From its new base in Amsterdam, Joule Assets will provide financing, data, software and consulting services to companies, utilities, regulators and transmission system operators. Mike Gordon, CEO of Joule Assets, comments: “There are tremendous opportunities for all market stakeholders as the European electricity markets seek new business and pricing structures that reduce the use of energy through energy efficiency and demand response. Joule’s core strategy is to provide the financing, information and expertise to catalyse these efforts.”
Internationally oriented services
The Amsterdam Area is an ideal location for an ambitious company such as Joule Assets to capture all European opportunities. By establishing an office here, it joins more than 2,000 other international firms and a wide range of internationally oriented service providers. Hundreds of companies in the fields of taxation, media, ICT, advertising, venture capital and shared services are already present here, ensuring that businesses in the area are served efficiently.
Gateway to Europe
An example of another American firm that recently established an office in the Amsterdam Area is international law firm Jones Day. An important reason to choose Amsterdam is the fact that the Netherlands is a major and active centre for international headquarters and holding companies. Besides these, there are also quite a number of large and important Dutch corporations that have a global reach.Last but not least, Jones Day’s employees feel at home in Amsterdam. “The welcome we received here was beyond anything I have experienced,” said Luc Houben, Partner-in-Charge of Jones Day’s Amsterdam office.