Amsterdam’s flourishing hotel market
The department of Research and Statistics is part of the City of Amsterdam, researching and publishing (in Dutch) annual statistics about Amsterdam’s tourism sector – as well as other key facts and figures. For 2013, the department expects that the overall number of nights spent in hotels in Amsterdam will be more than 11 million.
Almost 40% of all overnight stays in Amsterdam hotels were booked by corporate travellers. With a growth rate of +9%, the number of bed nights for business purposes is growing faster than the number of nights for leisure purposes (+6%). This can be explained by the fact that Amsterdam hosted many large, international congresses in 2013.
For example, the Amsterdam RAI Exhibition and Convention Centre expects that it attracted a record number of more than 400,000 international visitors over the period. Overall, this surge in international congress guests is contributing towards an impressive 30% increase over a five-year period. It can largely be attributed to the growing number of medical conferences and events involving information technology and energy.
'I amsterdam Approved'
Since the congress sector and the hotel sector are closely related, the city’s provision of hotel rooms has increased significantly in recent years. Also in 2013, an agreement was reached with the hotel industry meaning that for each convention in Amsterdam, 16,000 certified hotel rooms are readily available, all bearing the ‘I amsterdam Approved’ hallmark.