American guitar manufacturer Taylor Guitars announced that starting 1 January 2011 the company will take control of European distribution by opening their European headquarters in Amsterdam.
Taylor Guitars will offer services including dedicated sales, distribution, customer service and factory level repair of their product throughout Europe.
Following the completion of a distribution agreement with Fender Musical Instrument Operation which began in 2008, Taylor Guitars is now able to deliver their North American full-service brand experience to European customers. "We are tremendously excited to connect directly with our dealers and customers in the region," shares Brian Swerdfeger, Vice President of Sales and Marketing at Taylor Guitars.
The Amsterdam Metropolitan Area is a gateway to the European market. It is centrally located at the heart of Europe’s main consumer markets, has excellent airport facilities and an advanced and extensive infrastructure, making the Amsterdam Area a perfect platform for businesses serving their European customers.