Adaptive Path opens studio in Amsterdam
Adaptive Path, a user experience strategy, research and design firm from San Francisco has opened their first studio outside the US, in Amsterdam. Alderperson Carolien Gehrels attended the opening along with numerous creative professionals and representatives from the US Consulate General.
Inspiring conversations
The official opening of the new studio included discussions led by influential authors and stimulating conversations among the creative community. Many employees from Adaptive Path’s studios in Austin and San Francisco attended the opening.
Amsterdam: creative capital
Adaptive Path CEO Michael Meyer says in his blog, “Amsterdam is the perfect first step in our internationalisation, truly a meeting place for all the countries of Europe, and with excellent connections to all of Europe and the UK, it allows us to have the frequent in-person collaboration and ongoing same-time-zone communication that we have found most effective in our work with our clients."
"Drawing upon the best research, strategy, and design talent from across the continent, our teams will have the cultural exposure to design great experiences for the pan-European market. Amsterdam is also a traditional gateway to Asia, as is San Francisco for the United States.”
Vast pool of talented potential employees
Adaptive Path recruited talented designers from the Amsterdam area. As Michael Meyer remarks, “In Amsterdam we felt we could find really talented designers.” This is one of the unique selling points the area has to offer international companies. The Amsterdam Metropolitan Area hosts top talent from all over the globe who make a difference when doing business in Europe."
"Amsterdam is the place where the best companies and best people come together. According to the World Talent Index of the leadership advisory firm, Heidrick & Struggles, the Netherlands ranks fourth in the world in attracting and developing talent. They surpass every other country on the European continent."
Related topics
PICNIC: cross media ceativity in Amsterdam
LBi moves headquarters to Amsterdam
Amsterdam: Europe's leading internet hub
- Tell a friend
