New experiences at Amsterdam Airport Schiphol’s Innovative Gate
Jos Nijhuis (President and CEO of Schiphol Group) and Harry Hendriks (CEO of Philips Benelux) have opened a new and ultra-modern gate at Amsterdam Airport Schiphol. This is the world premiere of an innovative passenger experience intended to make the time passengers spend just before departure as pleasant and inspirational as possible.
Innovative Gate
The Schiphol Innovative Gate is an entirely redesigned and refitted gate at Pier G. The revolutionary use of elements such as lighting, images, design, dynamic information services and entertainment aims to create a pleasant, comfortable and hospitable environment for passengers at the gate.
The new gate also offers airlines the possibility of presenting themselves in a distinctive and recognisable manner, using elements of their own branding.
New passenger experience concept
The experience starts before passengers reach the gate, which is lighted using the airline’s colours to improve visibility. The first elements passengers will notice are large video-screen billboards – all clearly showing the airline’s brand identity – on the walls of the pier. These displays show flight information as well as information about the destination.
To enable travellers to pass time more pleasurably in the waiting area, walls feature “living magazines” which contain sneak previews, information about the destination, local attractions, restaurants and hotels, as well as boarding information and clips from the airline’s corporate video.
Other features in the main waiting area include binoculars for children, Wi-Fi work desks, and a premium lobby for business class passengers and frequent flyers, where improved acoustics provide enhanced comfort. To encourage passengers to mobilise, large daylight capturing devices are used to change the lighting from “warm” to “cool” during the boarding announcement.
Europe’s preferred airport
”The Schiphol Innovative Gate matches perfectly our ambition to become Europe’s preferred airport for all our customers. In addition, we us this concept as a tool to further improve the quality, the comfort and the experience of passengers at and around the gate,” says Jos Nijhuis.
Award-winning airport
Amsterdam Airport Schiphol continuously works on providing travellers with premium services in the most innovative ways. For example, Schiphol was the first airport in Europe to have tax free shops. Efforts to remain the best world-class airport have been praised various times. Since 1980, Schiphol has won more than 160 awards as best airport in Europe or the world. Business travellers have rewarded Schiphol consistently with the Business Traveller Award and the OAG-Routes Airport Marketing Award.
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