Dutch frontrunners in social media
The Netherlands has the highest penetration of social media in the world according to research by comScore, a leader in measuring the digital world.
Strong growth
The comScore study revealed that the Dutch social networking market continues to grow as sites like Facebook, Twitter and LinkedIn extend their respective footprints in the market.
A nexus of global networking behaviour
“The social networking market in the Netherlands is really quite unique and full of interesting storylines,” said Mike Read, managing director of comScore Europe. “It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous."
"Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and LinkedIn. The Netherlands is in many ways a nexus of global social networking behaviour.”
Digital nation
Almost the entire online Dutch population (96%) uses social media. The Netherlands also has an exceptionally high representation among the social networking sites, Twitter and LinkedIn, ranking number one among all countries in internet penetration for these sites.
More than one in four Dutch Internet users visits these sites every month. While the top ten countries in LinkedIn penetration are either English-speaking or in Western Europe, the top countries for Twitter usage occurred across the five major global regions.
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