Sarona opens Amsterdam Office
Sarona Asset Management, a Canadian private equity firm that invests in developing markets, has opened an office in Amsterdam. The office will serve as the company’s European activities hub.
Strengthening presence in Europe
In a recent press release, Gerhard Pries, Managing Partner of Sarona said: “Strengthening Sarona’s presence in Europe means that we can facilitate greater dialogue with investors and industry professionals around deploying greater amounts of capital into small/mid-market companies within frontier markets.”
The Netherlands attract private equity
For Sarona to establish a European presence by opening an office in Amsterdam, makes sense strategically. The Netherlands ranks in the top ten most attractive countries for venture capital and private equity investments according to the Global Venture Capital and Private Equity Country Attractiveness Index, published in March 2011.
Amsterdam a financial capital
Amsterdam is one of the major financial centers of Europe. In addition to the major Dutch financial institutions, the region has nearly 60 foreign bank branches and over 100 international insurance companies. The region has many international law and accountancy firms. Amsterdam is home to the global headquarters of accounting firm KPMG and a host of other professional service firms covering legal affairs, management, pensions and tax consultancy; all of which strive to ensure businesses in the area are served efficiently.
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