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Sheguang Hu opens store in Amsterdam

The Chinese-born haute couture designer Sheguang Hu has opened a store in Amsterdam. Hu put on a fashion show called “Red emotion” in Amsterdam prior to the opening of the store.

Designer goes Dutch

Sheguang moved to the Netherlands aged 16 and attended the Gerrit Rietveld Academie for Fine Arts and Design. He founded Hu Fashion in the Netherlands six years ago and has designed haute couture for numerous Dutch and Chinese figures including the Dutch Royal family.

Fashion hub

Sheguang Hu, Image: Theo Kok 

With the opening of his store in the Amsterdam Metropolitan Area, Sheguang makes his mark on one of the most upcoming fashion centres in the world. The Amsterdam Metropolitan Area is home to more than a hundred fashion designers. Due to its strategic location, the area is also an important centre for the distribution of fashion. The combination of creative excellence and logistic superiority acts as a magnet for many fashion companies.

The main advantages for fashion designers looking to set up shop in the Amsterdam Area are:

  • Amsterdam is home to more than 100 active fashion designers, many of them well known.

  • Trend setting events such as the Amsterdam International Fashion Week inspire and foster the industry in the Amsterdam Area.

  • The World Fashion Centre in Amsterdam is where companies in the industry come together.

An impressive list of companies in the fashion industry are already doing business in the Amsterdam Area, including G-Star, G-sus, Pepe Jeans, Blue Blood, Replay, Kuyichi, Filippa K, Hugo Boss, Mexx, Esprit, Vanilia, Nike, Asics, Bjorn Borg and Gaastra.

Sheguang Hu's store can be found at Leidsegracht 1, 1017 NA Amsterdam.

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