AppNexus opens data centre in Amsterdam
US company AppNexus, an advanced ad platform specialising in real-time advertising, opened its first data centre outside of North America in Amsterdam.
Rising demand
According to AppNexus, the move is a response to the rising demand among global ad networks, demand-side platforms (DSPs) and other online advertising companies in Europe and the Middle East.
Brian O'Kelley, Chief Executive Officer of AppNexus explains, “Proximity to the ad servers of the major European publishers and ad inventory source is critical when the ads need to be served in real-time. With our new data centre in Amsterdam, we're excited to bring more robust RTB capabilities to ad networks, DSPs and other clients in the European market. Our partners are seeing incredible results in the US, and now this trend will be a global game-changer for online advertising."
Data centre in Amsterdam
AppNexus' data centre in Amsterdam, located in the world-class facility Equinix AM1 IBX, offers multiple currency and time zone capabilities, and 24-hour support with transit latencies well under 10 milliseconds to much of Europe.
Digital hub
The establishment of the data centre illustrates the fact that the Amsterdam Area is one of the best places to enter or expand from into the EMEA (Europe, Middle East and Africa) region. More than 39 companies have set up their data centre in the Amsterdam Area. Here is found the largest data transport hub in the world. The Amsterdam Internet Hub (AMS-IX) is the world’s largest and most stable digital exchange platform, also known for its superior quality and low cost.
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