Tata Consultancy Services sponsors Amsterdam Marathon
Tata Consultancy Services (TCS), an Amsterdam-based IT services, consulting and business solutions firm from India has announced a technology partnership with the Amsterdam Marathon and has taken up the title sponsorship of the event for the five-year period 2011 to 2015.
TCS Amsterdam Marathon
The sponsorship deal was announced by both parties in a press release. “The City of Amsterdam is proud that a prestigious international company like Tata Consultancy Services has chosen to sponsor this marathon. This sponsorship will further strengthen the relationship between the city and TCS; therefore, we look forward to the new TCS Amsterdam Marathon,” said Amsterdam Mayor Eberhard van der Laan.
The partnership between TCS and the Amsterdam Marathon includes both the title sponsorship and the provision of technology services by TCS.
Commitment to the community
“Given our significant and growing presence in major markets such as the US, UK and Europe, we always look at ways to engage with and give back to the communities we work in. An inclusive sport such as running, which has no entry barriers and can be taken up by anyone, provides tremendous opportunity to widely engage with the local community and promote wellness."
"The Netherlands has always been a key center of operations for us and we are pleased to support the Amsterdam Marathon as part of our larger commitment to the community,” said Surya Kant, President of TCS North America, UK & Europe.TCS has been operating in the Netherlands since 1992 and runs their European headquarters from Amsterdam.
The 2011 Amsterdam Marathon is on Sunday, 16 October and international participants can register via the Amsterdam Marathon website up until 18 September.The deadline for Dutch residents is a week later.
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