Amsterdam at World Expo 2010
From 19 to 21 May 2010, Amsterdam will present itself to the public at the 2010 World Expo in Shanghai. Amsterdam will organise a variety of activities centred on three themes; Finance, Creative Industry and Tourism. Running parallel to the Amsterdam Days in the Dutch Pavilion, the Dutch Culture Centre has a distinct Amsterdam character as well.
The World Expo
The World Expo is held from 1 May to 31 October, 2010, in Shanghai. The theme of the 2010 World Expo is "Better City, Better Life" which stands to “represent the wish of humankind for better living in future urban environments”. In May, the Shanghai World Expo will be decorated in black and red, the same colours used in the amsterdam inbusiness logo.
Happy Street Pavilion
The Netherlands are represented at the World Expo with a 'Happy Street Pavilion'. This is a complete street in the form of an 8, a lucky number for the Chinese. The street is made up of twenty houses that show what the Netherlands has to offer in terms of technological innovation; urban development and architecture; sustainability and environment; culture and creativity. The pavilion consists of a public area and a VIP lounge for organisers and partners.
Amsterdam activities
To present the Amsterdam Metropolitan Area to an international public, the city of Amsterdam is set to host three consecutive days in the VIP lounge of the Dutch Happy Street Pavilion. During these days, the city will present everything it has to offer to an international audience according to three themes:
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May 19, 2010: Dutch Financial Day (organised by amsterdam inbusiness in association with Holland Financial Centre);
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May 20, 2010: Dutch Creative Day (organised by the Amsterdam Innovation Motor / Creative Amsterdam);
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May 21, 2010: Dutch Tourism Day (organised by the Amsterdam Tourism and Convention Board)
Amsterdam cultural presence
In addition to the three days that Amsterdam play host in the Dutch Pavilion, the city’s cultural sector is present in Shanghai as well. In March 2010, the Dutch Culture Centre (DCC) opened its doors in the Chinese port city. From March to August, various cultural institutions from Amsterdam will present themselves to the Chinese public. Through the Rijksmuseum and the Amsterdam Museum (formely known as the Amsterdam Historical Museum), the city of Amsterdam is also contributing to the exposition in the Urban Footprints Pavilion, hosted by the Shanghai Municipality. The Amsterdam museums were approached to offer substance to the exhibition about city life in the 17th century.
More information
The three days in the Dutch Pavilion are organised by amsterdam inbusiness. For questions or additional information please contact Didier Manjoero (project coordinator Expo2010). For information about the complete cultural programme in the DCC or other activities in the Dutch Pavilion, please take a look at: Dutch Cultural Centre 2010 and Holland Expo 2010.
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