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Toolkits & resources

The Business Marketing & Conventions team has a variety of resources on offer to introduce Amsterdam to event delegates.

Your one-stop shop for meetings in Amsterdam

Each year, the Business Marketing & Conventions Team creates and publishes several products to meet the needs of the meetings, incentives conferences and events (MICE) market and to introduce Amsterdam to event delegates.

Browse the related pages below to learn more about our maps, newsletters, promotional films, brochures and more to share with your attendees.

To order any of these promotional materials, please contact us by email. You can even request I amsterdam merchandise for your events.

Contact the Business Marketing and Conventions team
  • More than 40,000 hotel rooms
  • Extensive network of service providers
  • Wide variety of venues to suit every style and scale
  • Unrivalled accessibility by plane, rail and roads
  • Excellent digital connectivity
  • Highly popular destination for international visitors

About Amsterdam

What's on

Check out what's on in Amsterdam, stay up to date with the latest events and read our guides to nightlife, theatre, festivals and more in the Dutch ca...

Things to do

With world-class museums, quirky festivals, theatre, live music, laid-back bars and delightful restaurants, there's never a shortage of things to do i...

Resources and publications

MICE publications

Keep up to date with the latest news and information from the Business Marketing & Conventions department of Amsterdam Marketing.

Read the latest A-mag

A-mag is Amsterdam’s city magazine, packed full of insider tips for what to do and see in the city, ensuring you get the most out of Amsterdam.

AMS business magazine

AMS is a magazine for entrepreneurs, businesses, researchers and professionals interested or invested in the Amsterdam Metropolitan Area. With facts, ...
Sign up for the Meeting Planner newsletter

Images of Amsterdam

Visit the I amsterdam Mediabank to download images of Amsterdam.

Promotional materials

Amsterdam Conference City Map

This handy, foldable map of Amsterdam includes an overview of the city's various districts, public transport options and Park + Ride locations. The co...

I amsterdam merchandise

Looking for something special to remind you of your great trip to Amsterdam? Pick up a few fun souvenirs for yourself or someone else at the I amsterd...

I amsterdam Store

With a hand-picked selection of quality products from iconic Amsterdam brands as well as daily tips and advice on the best events and must-see attract...

Convention resources and services

Figures and insights

Visitor Insight

Visitor Insight is a user-friendly method in which to obtain a picture of the immediate tourism situation in the city. It is based on the following in...


We’re proud to present the results of the Amsterdam Metropolitan Area Visitors Research project. Every four years, we conduct intensive research into ...

Key figures 2016

The seventh edition of our Key Figures was published 7 July 2016. In our online magazine, you can read all about Amsterdam as a conference destination...