Business Marketing & Conventions

What the Business Marketing & Conventions team does for Amsterdam, the NBTC does for the Netherlands. We cooperate closely, as most meetings organised in the Netherlands are held in the country’s capital. The Business Marketing & Conventions team maintains a presence at the NBTC stand during trade fairs.

International Congress & Convention Association (ICCA)

Through membership in the ICCA, Amsterdam Marketing has access to an extensive database of both meeting planners and service providers, including fellow convention boards.

European Cities Marketing (ECM) – MICE

With a network of more than 130 cities in over 30 countries, the ECM is the most important professional association promoting and connecting European cities in both the leisure and corporate sectors. Its primary goals include strengthening city tourism through new sales and marketing opportunities and sharing knowledge across operations.