First published in AMS business magazine. Author: Douglas Heingartner

Helping urban mobility

The alliance is a considerable step forward in the city’s goal to become a truly data-driven urban centre. Amsterdam was one of several cities approached by Google regarding a number of joint data initiatives and, in Amsterdam’s case, Google will be providing data about the flow of traffic in the western part of the city. This data will then be used by the AMS Institute in a series of test projects.