Comeback from Amsterdam

MitsubishiThough aircraft construction once topped the Japanese industrial conglomerate’s list of priorities, these activities gradually faded to the background. But the aviation industry hasn’t stood still, and neither have strategic ambitions at Mitsubishi. It’s making a striking comeback in the aviation arena.

There is a growing demand for planes that can carry passenger loads of a hundred or less from major hubs to local final destinations, and vice versa. That enormous market potential was just the incentive Mitsubishi needed to decide to revive its aviation division. Mitsubishi Aircraft Corporation is confident that its MJR fits the formula for marketing success. Akinori Kojima says, "Currently, our biggest customers are in Japan, the USA and Hong Kong, but that will change as soon as we get a foot in the door of the European growth market. At least a third of expected sales in this segment will be made here."

"As things stand, we expect to deliver the first planes within no more than three years. That does mean the pressure is really going to be on around here. Our target is to market at least 350 Mitsubishi aircraft in Europe, the Middle East and Africa over the next twenty years. Fortunately we already have enough leads to continue building operations from our base here in Amsterdam."

Careful consideration

For Mitsubishi Aircraft Corporation to choose the Amsterdam Metropolitan Area as its centre of operations was the result of careful deliberation "An important consideration for us was that the Amsterdam Metropolitan Area boasts one of the most modern airports in the world. Many of our potential customers pass through Amsterdam Airport Schiphol almost every week. Other advantages are the direct access Schiphol gives us to just about every destination we fly to on a regular basis and the fact there is no time difference with Africa and the Middle East."

"The aircraft manufacturer’s arrival in Amsterdam will in turn provide a significant impetus to the Dutch aviation cluster", says Christa de Kemp of amsterdam inbusiness. Akinori Kojima smiles at this prediction and says: "This is not a short-term investment."