Going Dutch
The Netherlands has a long history of international trade. The world's first global company, the VOC, was Dutch. Share trading was also invented here. It is not surprising then that doing business in this country comes naturally. As with any country, however, there are a number of cultural nuances when it comes to doing business. Knowing these quirks and characteristics in advance just may give you a leg up on the competition. Here are our top tips to help you get the most out of working in the Netherlands.
Do's
Plan ahead
Be sure to schedule meetings well in advance. Do not spontaneously call in when you are passing: this will not usually be appreciated. Remember that during the summer vacation months of July and August, it may be difficult to make appointments. The same goes for the late December to early January period.
Be on time
Punctuality is extremely important in the Netherlands. Call if you are delayed, and avoid cancelling meetings at the last minute. Don’t forget that meetings usually adhere to a strict agenda, finishing at an appointed time.
Respect the work-life balance
Dutch people value their personal time. Therefore, avoid asking them to work late or over the weekend. Also, try not to plan business dinners: lunch is usually preferred. If you want to motivate Dutch workers, time off works better than money. Naturally, you too will benefit by having more free time!
Embrace the meetings culture
To an outsider, it can seem that Dutch business people spend a great deal of time in meetings. Do not try to skip these. They are important because decision-making in the Netherlands is largely consensus-driven. Also, meetings are seen as a way of updating employees with company issues, and gathering feedback.
Build personal relationships
In the Netherlands, business relationships are seen as long-term commitments. Therefore, it helps to nurture personal contacts with clients. In addition, personal contacts are valuable for introductions and recommendations. There are various international business clubs in the Netherlands, which are useful for networking.
Dress to impress
In sectors such as banking and law, Dutch business dress codes are formal and traditional. In many other industries, however, they are casual. In many cases, a sports jacket worn with trousers and even jeans is perfectly acceptable. Be aware that flaunting your wealth is traditionally frowned upon in the Netherlands. This naturally has an impact on the way people dress. For similar reasons, giving expensive gifts is normally not well-received. So beware of trying to impress prospects with grand gestures – most likely they will simply think you are wasting money.
Don'ts
Be surprised (or offended) by Dutch directness
The Dutch can sound extremely blunt in comparison with other nationalities, and they give (and expect) honest, straight-forward opinions. Give a clear yes or no wherever possible, rather than prevaricating. And always maintain eye contact.
Boast about your achievements or your company's record
Avoid making exaggerated claims. Stemming from a Calvanist past, modesty is valued in the Netherlands. Failing to live up to inflated promises may mean you are seen as unreliable.
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