Amsterdam – circular pioneer

The Amsterdam Metropolitan Area (AMA) is buzzing with initiatives and businesses engaged with circular economy ideas. As a small, business-friendly region with a reputation for innovative approaches in all kinds of fields and industries, it is perfectly suited for developing, testing and scaling new business models and production processes. The Netherlands Circular Hotspot campaign is actively supporting and promoting the status of the country as a pioneer in the field.

Connectivity and scalability

The AMA is uniquely placed to become a circular hub of products and raw materials. It is a densely populated area in which large quantities of products and materials circulate and where many innovative and sustainable businesses are based. The region is also home to a wide variety of innovative businesses and an extensive academic and research infrastructure. It has an excellent logistics network incorporating all transport modalities and it perfectly positioned for businesses wanting to expand into Europe.

Crossovers and collaboration

Another reason why the AMA lends itself so well to developing new circular economy models is that the Dutch business world has a strong culture of collaboration and cooperation – and a crossover between sectors such as design, tech, logistics, the creative industry and fintech is essential when aiming to devise completely new design processes and production chains. Following on from that, the region can function as a living lab, where new models are tested and improved before scaling.

Startups and talent

Amsterdam is a bustling startup hub, with favourable conditions for innovative new businesses and a strong, supportive ecosystem – and of course, startups can play an important part in the transition to a circular economy. In turn, the field is a talent magnet: young, promising employees and entrepreneurs are eager to work for companies that matter and shape the future.

Locations and real estate

The Amsterdam Metropolitan Area is home to numerous examples of innovative, sustainable buildings, such as Deloitte’s ‘The Edge’ – awarded the title of world’s most sustainable office building in 2014 – and Park 20|20, a business park entirely built according to cradle-to-cradle principles; there is a growing trend for flexible buildings and sustainability in architecture and construction. As such, the region offers many innovative investment opportunities.