This E-Trade Mission will focus on Dutch and Belgian retailers, brands and start-ups. Start-up Envoy HRH Prince Constantijn will head the Dutch delegation.

The aim of the mission is to investigate the commercial opportunities that Alibaba’s platforms can offer companies interested in the Chinese market. Via its various business and trade platforms, Alibaba reaches 439 customers annually. Alibaba Benelux now offers a unique possibility to serve these consumers from a Benelux base via the platforms Tmall, Tmall Global and Tmall Direct Import.