Guidelines and intake

Creativity, innovation and spirit of commerce

Submitted proposals will be assessed according to the core values of creativity, innovation and trade spirit. Try to include answers to the following questions in your descriptions:

Creativity

• In what ways is your project/event original? (ie form, content, programming, surprise elements, location choice)

• How does your project/event differ from similar projects/events (seen from the target group’s point of view)?

Innovation

• In what ways is your project/event innovative and trendsetting (ie form, location choice, content, programming, product/market combinations)?

• Does your project/event make use of new technologies?

Spirit of commerce

• How does your project/event contribute to improving the image of Amsterdam as a creative and innovative (business) city for residents, visitors and companies?

• In what ways does your project/event fit in with the current city marketing activities?

Intake

Please answer all questions fully, or we will not be able to consider your application. This form is available in English and in Dutch.

We advise you to submit your application for support at least 4 months prior to your event/project as working out the practical aspects of the marketing and communication angles of your event/project can take time.