Your event or project
Events and festivals with an international reputation and exposure that fit in with the city marketing policy for Amsterdam and the region can apply to Amsterdam Partners for support in the area of marketing and PR. A condition for applying is that the event or festival is communicated and executed under the ‘I amsterdam’ name.
You & I amsterdam
We will need to know whether your project satisfies a number of criteria in order to decide whether your event or project fits in with the city marketing policy for Amsterdam and the region, and whether it generates enough international exposure. There are a number of guidelines to follow in order to facilitate your application. The guidelines are centred on the three core values of city marketing policy for the Amsterdam region: creativity, innovation and spirit of commerce.
Creativity, innovation and spirit of commerce
In combination these values are unique and distinguishing features of Amsterdam. They describe the character of the city and are linked to stories, people, images, events, occurrences and symbols via the motto ‘I amsterdam’. The core values are based on a number of attributes that are typical to Amsterdam or those which the city aspires to. Research has shown that Amsterdam is already strongly positioned as a canal city, a cultural city and a good city to meet people in. In addition, the city plans to invest in building the city as a location for business, a knowledge centre and as a city for living in.
By linking the core values to images, symbols, stories and people, creativity, innovation and spirit of commerce come to life. By acquiring an emotional charge, the core values become transferable and they create the space for a variety of ways to communicate the Amsterdam brand and ‘I amsterdam’ to the world.
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The platform for city marketing in the Amsterdam Metropolitan Area.
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