Who we are
The starting point for a new approach to city marketing was the position of Amsterdam in the world. Amsterdam has always fared well on global rankings based on a variety of criteria. The competitive position of Amsterdam is however under pressure. To maintain Amsterdam’s prominent position in the world it was decided to give a higher priority to strengthening city marketing.
In order to have all parties in the Amsterdam area working together on city marketing, Amsterdam Partners was set up in 2004 as a platform for government, industry and organisations with marketing and promotional objectives.
Mission Statement
Amsterdam Partner’s goal is to promote and improve the image of the Amsterdam Metropolitan Area on an international level. A single concept guides the raising of Amsterdam's profile: the city is renowned for its combination of creativity, innovation and commercial spirit.
I amsterdam
A city brand is necessary in order to promote Amsterdam, therefore ‘I amsterdam’ was created as the new motto for the city and officially launched in September 2004.
‘I amsterdam is the motto that creates the brand for the city and people of Amsterdam. In saying or expressing I amsterdam, we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city. Using I amsterdam, we can show clearly and proudly all the many benefits, opportunities and dimensions of excellence that make Amsterdam our city of choice.’ (Source: I amsterdam Manifesto.)
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The platform for city marketing in the Amsterdam Metropolitan Area.
Reach us by phone
+31 (0)20 530 5090