I amsterdam

'I amsterdam' is the motto that creates the brand for the city and people of Amsterdam. Amsterdam's appeal lies in its rich cultural heritage, diverse...

What is I amsterdam

“I choose Amsterdam for business. I choose Amsterdam for education. I choose Amsterdam for inspiration. I choose Amsterdam as my home. I am Amsterdam....

I amsterdam A city for all

Amsterdam's appeal lies in its rich cultural heritage, diverse and creative culture, commercial dynamism and high quality of life. Ultimately, the cit...

Using the brand

The City of Amsterdam owns the 'I amsterdam' motto and uses this to brand the city. Amsterdam Marketing is responsible for granting licences to use th...

Merchandise

Wear your love for Amsterdam on your sleeve! The official I amsterdam merchandise is great to own and makes for an original gift. Choose from a wide a...