Various themes

The I amsterdam Store has a whole new concept. No fixed tills, shelves and standard tourism products, but arranged according to different themes: 'Best of Amsterdam’ with local products, books about the city and presents, ' Made in Amsterdam’ with local delicacies. The 'Blockbusters', where visitors can obtain information and tickets to major events. The "Dutch Flowers' theme is all about Van Gogh Museum and Rijksmuseum and of course ' I amsterdam ' is entirely devoted to all I Amsterdam merchandise.

Experiencing Amsterdam Area

The store is all about the experience of Amsterdam and awaits travelers, visitors to Amsterdam and residents who daily pass through the station. For example, visitors to the station can go to the store to buy a nice and original gift before catching their train. The I amsterdam store staff makes sure everyone knows where to get the best products of Amsterdam's soil and give the best tips about what to do in the Amsterdam Area.

The design

The I amsterdam store, with a surface of ​​400 m2, is located in the middle of the IJ passage, the head of the Central tunnel on the north side of Central Station. The designers of this store concept, Joachim Baan, Frank Hulsebosch and Sandenburg Concept Creations, were inspired by the highlights of the Amsterdam Metropolitan Area when designing the Store. The layout of the store is composed mainly of free-standing elements and interactive screens.